Title: Hey, Hun: Sales, Sisterhood, Supremacy, and the Other Lies Behind Multilevel Marketing

Author: Emily Lynn Paulson

Publisher: Row House Publishing 2023

Genre: Nonfiction - Business

Pages: 384

Rating: 3/5 stars

Reading Challenges: Summer TBR

The eye-opening, funny, and dangerous personal story of author Emily Lynn Paulson rising to the top of the pyramid in the multilevel marketing (MLM) world, only to recognize that its culture and business practices went beyond a trendy marketing scheme and into the heart of white supremacy in America.

A significant polemic on how MLMs operate, HEY, HUN expertly lays out their role in the cultural epidemic of isolation and the cult-like ideologies that course through their trainings, marketing, and one-on-one interactions.

Equally entertaining and smart, Paulson’s first-person accounts, acerbic wit, and biting commentary will leave you with a new perspective on those “Hey Hun” messages flooding your inbox.

An interesting first-hand account of just how insidious MLMs. I was really interested in Paulson’s personal narrative. We really get to see how the companies work on people to deconstruct their entire beings and remake them in the company’s images. I didn’t mind how Paulson used aggregate characters and amalgamations to illustrate the tactics. I was even interested in the psychology behind the BITE model. But then, the chapters started to run together and information started repeating. I get the emphasis on various tactics, but it really felt too repetitive. I just got tired of reading the book after awhile.

Next up on the TBR pile: